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Accurately Interpreting Clickthrough Data As Implicit Feedback
Resource type
Authors/contributors
- Joachims, Thorsten (Author)
- Granka, Laura (Author)
- Pan, Bing (Author)
- Hembrooke, Helene (Author)
- Gay, Geri (Author)
Title
Accurately Interpreting Clickthrough Data As Implicit Feedback
Abstract
This paper examines the reliability of implicit feedback generated from clickthrough data in WWW search. Analyzing the users' decision process using eyetracking and comparing implicit feedback against manual relevance judgments, we conclude that clicks are informative but biased. While this makes the interpretation of clicks as absolute relevance judgments difficult, we show that relative preferences derived from clicks are reasonably accurate on average.
Date
2005
Proceedings Title
Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, 2005
Conference Name
SIGIR'05
Pages
154-161
Language
en
Accessed
1/18/19, 8:45 PM
Library Catalog
ACM Digital Library
Citation
Joachims, T., Granka, L., Pan, B., Hembrooke, H., & Gay, G. (2005). Accurately Interpreting Clickthrough Data As Implicit Feedback. Proceedings of the 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, 2005, 154–161.
Field of study
Contribution
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