Your search
                Resource type
            
            
        Determining the informational, navigational, and transactional intent of Web queries
Resource type
            
        Authors/contributors
                    - Jansen, Bernard J. (Author)
 - Booth, Danielle L. (Author)
 - Spink, Amanda (Author)
 
Title
            Determining the informational, navigational, and transactional intent of Web queries
        Abstract
            In this paper, we define and present a comprehensive classification of user intent for Web searching. The classification consists of three hierarchical levels of informational, navigational, and transactional intent. After deriving attributes of each, we then developed a software application that automatically classified queries using a Web search engine log of over a million and a half queries submitted by several hundred thousand users. Our findings show that more than 80% of Web queries are informational in nature, with about 10% each being navigational and transactional. In order to validate the accuracy of our algorithm, we manually coded 400 queries and compared the results from this manual classification to the results determined by the automated method. This comparison showed that the automatic classification has an accuracy of 74%. Of the remaining 25% of the queries, the user intent is vague or multi-faceted, pointing to the need for probabilistic classification. We discuss how search engines can use knowledge of user intent to provide more targeted and relevant results in Web searching.
        Publication
            Information Processing & Management
        Volume
            44
        Issue
            3
        Pages
            1251-1266
        Date
            May 1, 2008
        Journal Abbr
            Information Processing & Management
        Language
            en
        ISSN
            0306-4573
        Accessed
            3/28/18, 11:33 PM
        Library Catalog
            ScienceDirect
        Citation
            Jansen, B. J., Booth, D. L., & Spink, A. (2008). Determining the informational, navigational, and transactional intent of Web queries. Information Processing & Management, 44(3), 1251–1266. https://doi.org/10.1016/j.ipm.2007.07.015
                Field of study
            
            
        
                Contribution
            
            
        Link to this record